uniqFEED AG

Here at uniqFEED, we develop virtual advertising technology for live sports using software – a novel approach, but one we believe is the future.

The company was founded in 2015, when virtual advertising was still in its infancy and most available solutions were dependent on complex hardware and adaptations to in-stadium equipment which made it costly, intrusive and difficult to deploy at scale. uniqFEED founder Lukas Gysin, a MBA Rochester-Bern alumnus, had a vision to create something simpler, scalable, and most importantly – future proof. He met co-founder ETH Zurich post-doc Dr.-Ing. Ralf Dragon and EHZ Zurich Prof. Luc Van Gool and the three set about bringing the concept to life, driven by their combined passions for technology and sport.