TruLux AG

Counterfeiting of consumer goods have created a systemic crisis of trust. According to the OECD, illicit trade in counterfeit goods now accounts for a $3T USD hit on the global economy. However, product authentication and provenance verification still rely on manual and subjective processes performed by a limited pool of experts. We aim to standardize and democratize product authentication, starting from luxury goods.

TruLux is developing visual AI to provide trust in luxury transactions. Our solution enables users to verify the authenticity of physical goods, using nothing more than a mobile phone. The technology replaces today’s manual, expert-dependent authentication processes with an automated, scalable, and objective AI solution that delivers results in seconds.