TruLux AG

Counterfeiting of consumer goods have created a systemic crisis of trust. According to the OECD, illicit trade in counterfeit goods now accounts for a $3T USD hit on the global economy (4.45B CHF for the Swiss economy). However, product authentication still relies on manual and subjective processes performed by a limited pool of experts.

TruLux is developing visual AI to provide trust for marketplaces and retailers. Our solution enables users to verify the authenticity of physical goods, using nothing more than a mobile phone. Our technology provides an automated, scalable, and objective AI solution that delivers results in seconds. Building the automated trust layer for high-value commerce.

We are supported by Innosuisse (Core Coaching, InnoCheque) and our solution answers 5 UN SDGs.