Selma Finance AG

Selma Finance is transforming wealth management in Switzerland with AI-powered financial advice and fully personalised investing. Selma acts as a digital financial assistant, analysing each client’s unique situation to build and manage globally diversified ETF portfolios tailored to their goals, risk profile, and life stage. We combine smart automation with a clear, human experience, without the complexity or high costs of traditional banks.

In addition to serving investors of all ages, Selma helps pensioners invest and plan their retirement, a fast-growing and highly attractive market. With a growing client base, scalable technology, and an AuM-based pricing model, Selma is set to lead the shift towards accessible, tech-driven investing in Switzerland’s multi-billion CHF wealth market.