Joipaw SA

At Joipaw, we built an activity platform for dogs that promotes better aging through daily stimulation, and tracks their health along the way.

Most parents worry about their dogs spending their days bored at home, leading to behavioural and health issues. Joipaw's device and software make it easy to keep them active and calmer on a daily basis.

Our product originated in the lab as a diagnostic tool for mental impairments like dementia, but researchers soon realised dogs and humans loved interacting with the variety of cognitive puzzles it offered. Our goal is to enter the market by solving the daily stimulation problem, and then expand into the largest pet mental health database in the world and partner with vets, insurance and pharma to improve their lives and longevity.