iazzu GmbH

What happens after a visitor leaves a gallery?
Galleries can use emails, advertisements via social media, or simply hope the visitors decide to return to the gallery voluntarily. They can only re-engage a small percentage of visitors using these approaches, and it’s costly to get the visibility needed.

At iazzu, we believe art galleries are the creative heart of a city’s cultural life but we also believe that the trend is mobile. Two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone, up 4 percent year-on-year. People now spend 7 times longer using mobile apps compared to mobile web browsers.

Use new technologies as a way of engaging new audiences and buyers:
iazzu has developed the first application that combines browsing art with Augmented Reality, enabling a seamless customer experience, and allowing art enthusiasts to visualize how artworks will look in their home or office space.
The app gives art lovers the tools to find the gallery—the branded app gives the galleries the tool to bring them back in and maintain engagement with push notifications and in-app chat.

The way how people view and buy art is changing as a new generation of buyers matures. With the iazzu app galleries can impress their collectors with an outstanding and innovative experience additionally to their brick and mortar gallery. Adding the branded app to their marketing strategy guarantees that they can display a second message to their visitors, doubling their chance of converting their visitors into customers.
Digital experiences are transforming how audiences engage with culture and are driving new forms of cultural participation and practice.Technology is having a profound effect on cultural activity, especially for younger generations. Audiences are no longer simply passive receivers of cultural content.