Holoai AG

Holoai is an AI startup founded in 2024, building Joaia at the frontier of travel and discovery. We help tourism destinations across Europe turn their local knowledge into agentic AI guides that reason, remember, and adapt. Destinations build and own these guides themselves.

Imagine a guide who knows Zurich’s hidden bars, a Roman merchant bringing ancient Chur to life, or a carnival insider walking you through Basel’s Fasnacht. Each guide has its own personality, expertise, and storytelling style.

We already work with destinations such as Zurich Tourism, Basel Tourism, Lucerne Tourism, and Graubünden Ferien. Our mission is to make local knowledge accessible to every traveler in a deeper, more personal, and more meaningful way.