abc lab Switzerland Sàrl

Our project aims to broaden the horizons of watchmaking by offering a truly impacting and captivating experience, using unsuspected physics at the boundaries of science and art. We put an emphasis on creating unique, exclusive and personal timepieces, crafted with the extraordinary attention to details known of traditional watchmaking.

We inherited the codes and craftsmanship from watchmaking, and the urge to break them from design and engineering. A balancing act between two contradictory worlds giving birth to creations from another world, embodying the philosophy of mastering the rules to break them.