WayRay is a Swiss company that provides holographic AR technology solutions for car manufacturers. Since its inception in 2012, WayRay has aimed at and succeeded in establishing its own in-house R&D center, prototyping factory, and an international team of professionals.
Getting the full process under control — from product concept to prototype testing — WayRay has morphed from a startup into a fully-fledged developer of holographic materials and optical systems, as well as complex mechanics, electronics, and software.
Through these efforts, WayRay has carried out a number of successful projects with OEMs including Porsche, Honda, and Rinspeed, and gained a foothold in the global automotive industry as a leading developer-turned-supplier of holographic AR technologies for major automakers.
The company's AR-based products include Navion, the first holographic AR navigation system for cars, an aftermarket product; the Embedded Holographic AR Display, a compact built-in solution for the automotive industry; True AR SDK, a development framework for developers to create AR apps for cars.
13.10.2020
Japan hosts swisstech (startupticker.ch)
18.09.2018
Porsche and Hyundai invest in Swiss startup WayRay (startupticker.ch)
01.03.2018
WayRay wins two awards and a pilot project with Porsche (startupticker.ch)
30.11.2017
WayRay wins global automotive startup competition (startupticker.ch)
14.03.2017
Alibaba invests in WayRay (startupticker.ch)
No Jobs
WayRay Navion — The first holographic AR navigation system for cars
WayRay at CES 2018
No Awards
Website:
wayray.com/
Headquarter:
Zurich
Foundation Date:
November 2012
Sectors: