Swisspay.ch SA (smartwall)

Reinventing the way to consume news media with actionable marketing insights.

At Swisspay.ch, we love the media world.
We intend to reconcile the media users with the paid contents by offering them, through the SmartWall, a simple shortcut way to pay for digital content.
We believe that to offer the best user’s experience and to closely fit the latest consumer patterns is the way to restore the legitimate value of the media contents.

The SmartWall: a conversion optimization platform for paywalls
We are the inventor of the SmartWall. The SmartWall is meant to offer news publishers an optimized solution to monetize their contents. SmartWall is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. It provides publishers and media a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion.

The SmartWall allows publishers to sell content without any friction, on their website or their mobile applications. The SmartWall technology relies on Machine Learning algorithms, behavioral analysis and the reading context in order to instantly select the best suited advertising, the proper price for the article or the best subscription offer.

The conversion rates observed on the SmartWall are from 50 to 100 times higher than those observed on usual paywalls. And the revenue for 1000 pages up to 50 times higher than any other advertisement device or other payment methods.