Incrementech GmbH (Cataya)

Billions of investors' money have went into the creation of online marketplaces over the past years – with most of the money spent on brand building and marketing. Cataya brings existing regional marketplace brands online and connects numerous small businesses to the online economy. The process from setting up stores and linking them in a digital marketplace setup happens instantly and is fully automated. The platforms can then be linked to existing websites, Facebook pages or events and allow affiliate selling.
We charge a set-up fee to launch the marketplace as well as monthly fees for support, maintenance and marketing support. The businesses in it are charged a sales commission.
In a second step, the affiliate selling feature will also be offered to individuals promoting products on behalf of small businesses on their channels in exchange for a commission.
Current focus is on the South African tourism industries where we make goods from well known touristic locations available online beyond an on-site visit. We have 4 ongoing pilots in the tourism industry, as well as one in the agricultural sector. In the agricultural space, farms can make produce easily available on an online platform for restaurants to be ordered – cutting out several middle men.
Cataya has existing partnerships with digital marketing agencies in Europe and organizations promoting entrepreneurship in South Africa. We also partner with universities in South Africa as well as HTW Chur in Switzerland.
Co-founder Lisa Dermont does her MBA with a major in tourism at HTW Chur and has been focusing on how tourism impacts regional development. Beyond offering services & goods on site, an online service like Cataya can drastically extend the sales cycle for companies in the tourist industry.