EYEFITU AG

EyeFitU AG is a software platform company offering patented Size-as-a-Service (SaaS model) Digital solutions and Advanced Analytics that solve the problem of sizing in the fashion industry. It Increases conversions, creates personalization at scale, reduces returns. Powered by Machine Learning.
TAM: US$1T; SAM:25k brands SOM:2023: 1-2% market share with 350+ customers; % Apparel Returns: On average 40%
Size is one of the main challenges for fashion retailers. With no standardized sizing across brands and countries coupled with the free shipping trend, consumers are encouraged to buy multiple sizes and return those items that don’t fit. More than 70% of the returns in fashion occur due to size & fit (EY) which leads to significant losses.