Company founded: November 2006
Some questions are more informative than their answers. This was the kind of question posed to Paul Sevinç, co-founder of Doodle, during a recent event at the Technopark Lucerne. An audience member wanted to know how Doodle deals with the enormous responsibility of having thousands of Swiss so dependent on the reliable operation of this event scheduler.
Doodle has fundamentally changed how events are scheduled in Switzerland. The tool has a million users each month in this country alone, but they make up just a small fraction of all the Doodlers out there. Each month, a total of more than nine million people coordinate their business and leisure events with Doodle. “We’re by far the most popular supplier of this service anywhere in the world,” says co-founder and CEO Michael Näf.
The basis for this rapid increase in user numbers is the tool’s built-in growth mechanism. Once someone sets up an event poll, all the participants see the advantages of Doodle. Some of them will then use the platform themselves, which in the next step increases the circle of users even more.
People who try Doodle once stick with it thanks in large part to its user-friendly operation ¬¬– which is due to more than just its lack of unnecessary technical bells and whistles. The reworking of the mobile version this year clearly showed the Doodle team’s thorough approach to product development. Before releasing the new version, the company surveyed 1,400 users around the world to find out how they use their mobile phones when accessing the Internet.
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